김재중 標 K-팝 중소기획사 생존법 "세계 공략 안 해…이기는 지역 찾아간다" - newsis.com

In its September 2 report, Newsis said singer-turned-producer Kim Jaejoong, founder and CEO of iNKODE Entertainment, delivered a keynote at MU:CON 2026 in Seoul proposing survival strategies for small K-pop agencies. He advised that small firms should not try to conquer the whole world but instead identify and target specific regions where they can win, consider the budgeting needed to meet and retain fans, and avoid burning capital while failing to recognize failure.