SM엔터, 무신사와 전략적 협업…K-POP IP 마케팅 확대 나선다 - 톱스타뉴스

According to reports published on September 14, 2026, SM Entertainment and fashion-beauty platform Musinsa signed a memorandum of understanding (MOU) at SM’s Seongsu-dong headquarters. The agreement centers on SM providing artist intellectual property (IP) and Musinsa offering online/offline media support, with joint content development and global marketing initiatives planned, including album-linked pop-ups and merchandise collaborations.