K팝 아이돌이 '1일 영업사원'으로…중기중앙회, 소상공인 모집 - 연합뉴스

Yonhap reported on September 6, 2026 that the Korea Federation of SMEs is recruiting small businesses to join a ‘Yellow Flea Market’ program in which K-pop idols serve as one-day salespeople to promote and sell vendors’ products. The article said applications are open until September 10, and the offline flea market events are scheduled for September 17 (Gwanghwamun), September 18 (Seongsu), and September 21 (Hongdae).