'빅뱅·블핑' YG 30년…K팝에 개성 강한 힙합 DNA 새겼다 - 연합뉴스

Yonhap reports that YG Entertainment marked its 30th anniversary, noting the company imprinted a distinct hip‑hop and R&B DNA on K‑pop through acts such as Jinusean, BigBang, 2NE1 and Blackpink. The article says YG’s in‑house production and focus on black‑music genres created a unique musical identity; BigBang’s string of hits — including 'Lies' which held Melon daily No.1 for 38 consecutive days — made them the first artist to appear in annual top‑10 charts across the 2000s, 2010s and 2020s.